Sky Sports
Formula One

There are fewer opportunities in our careers as great as this one. We were delighted to be asked by Sky Sports and Formula 1 to pitch and Creatively Direct the launch of the new F1 2022 season. The brief included the complete broadcast package, title sequence, channel stings, house style, set design and AR.

This was a massive team effort and collaboration between our amazing team and Sky Creative, Coffee & TV. It was an honour to lead the project and to work with artists who love what they do. Thank you to all involved and that is a long list.

It’s lights out and away we go!